What is your rating?

As most of you know I show people how to scuba dive. I try my utmost best to ensure that I give people the training they deserve and in order to do so I keep on doing training myself, all over the world, to better my skills and dive knowledge.

I don’t think it will be even remotely possible for me to add up all the time and money I have spent on training to be where I am today.

So today I spent most of the morning with people in the pool doing some Full Face Mask training and they had a jol!

Shortly after we got out of the water, I got a phone call from someone enquiring about the open water course (keep in mind that this course is the most dangerous course for any instructor to teach – more on that later).

I gave them all the info and the price. They responded by saying that they have a friend that became a dive instructor a month ago and he said he could train them for exactly half of my price, and asked me to lower my price to that of this other instructor. My reply? Why don’t you ask that instructor to get 10 years worth of experience, have more than 50 instructor ratings, dive deeper than 125Meters or longer than 8 hours non-stop, or with a rebreather deeper than 100meters, or do dives in more than 25 countries and train at least 1500 students or dive masters, do more than 2000 casual dives or at least do 150 dives himself before he tells you that he can do the same dive course that I will do.

So no, I wont make the course cheaper, when would you like to start?

What are you worth in your industry? Are you underselling yourself? Are you overselling? Tell us in the comments!


3 thoughts on “What is your rating?

  1. Justen says:

    Brilliant Dawie, especially in the Dive industry guys need to start understanding the value someone like you brings to students and the industry as a whole, and stop underselling.

  2. David says:

    Expense is always a value perception. If someone thinks something is expensive, it simply means they do not value the item as much as it will cost them. When it comes to SCUBA training, it means they do not understand the value of being a safe, knowledgeable diver. Looking for the cheapest option when it comes to personal safety is often very, very expensive.

  3. BaasDeBeer says:

    My life is obviously worth more than that person’s life, seeing as I would never have felt even remotely comfortable trusting anyone that inexperienced to do my first dives.
    Call me paranoid, but I kinda like not-dying 😉

    Thanx for sticking to your guns, you bring quality to the diving industry…

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